Search ads CTR in the U.S. 2024, by industry

Published by Statista Research Department, Jul 3, 2024

Between April 2023 and March 2024, the average search advertising click-through rate (CTR) in for arts and entertainment reached 13.04 percent and was the highest among the presented industries. At the same time the lowest result was for attorneys and legal services, with a CTR of 5.3 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.

Average search advertising click-through rate (CTR) in the United States between April 2023 and March 2024, by industry

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Release date

June 2024

Region

United States

Survey time period

April 2023 to March 2024

Special properties

based on more than 17,000 thousand search ad campaigns on Google Ads and Microsoft Ads

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Statistics on " Search advertising in the United States "

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Other statistics that may interest you Search advertising in the United States

Spending

7

Market leaders

6

Metrics

6

Marketer perspectives

5

Consumer attitudes

8

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Topics

Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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